20 Years of Expertise Driving Growth and Profitability.
Your Referral Network
Elevate your patient referral strategy by cultivating genuine relationships with fellow healthcare providers, ensuring a seamless experience for both patients and doctors.
Embrace technology to enhance your online presence, making it easier for others to find and refer to your medical practice.
Provide exceptional care and maintain open lines of communication, as these are the hallmarks of a medical practice worth referring to.
Build a network of trust and mutual respect within the medical community.
Your Team
Cultivate a drama-free and engaged workforce poised to deliver outstanding patient care by addressing your team's core human needs.
From meticulous recruitment and comprehensive onboarding to fostering an environment that values purpose, listening, and reward.
Retain your top performers by making them feel appreciated and purposeful, leading to increased reliability, loyalty, and productivity.
This comprehensive approach not only enhances patient satisfaction but also solidifies the foundation for a thriving medical practice.
Your Finances
We must understand how we make money in our medical practice, invest wisely to generate more money and know when to distribute it to the owners.
We'll focus on the "Big Three" financial statements: the Balance Sheet, the Income Statement (Profit and loss), and the Statement of Cash Flows.
From assessing the medical practice's assets and liabilities and evaluating profitability over time to tracking cash flow movements so we don't run out of funds, understanding these financial "vital signs" equips you to make strategic decisions, lower risks, and propel your medical practice growth.
Your Patient Experience
In general terms, people don't like going to the doctor. The anxiety of finding something serious can outweigh the potential benefits and overshadow your patient experience.
The goal is to transition our patients from an anxious state into a hopeful caring experience, translating into better treatment outcomes and increased trust.
We will accomplish this through the five senses: sight, sound, smell, taste, and touch. How your medical practice looks and feels is vital to increasing patient satisfaction.
The other essential part is human interaction. Physicians typically only interact with patients during the consultation; your employees handle every contact before and after their visit to your practice. We must ensure that our staff is adequately trained to communicate with patients in person, by phone, and in writing.
Your Metrics
If we want to confirm that your improvement efforts are paying off, we must measure them.
Our Electronic Health Records (EHR) systems provide hundreds of analytics, such as patient outcomes, resource utilization, scheduling patterns, revenue cycle, and many more. Too much information can be overwhelming; not enough, and we could be going in the wrong direction.
Which metrics should you monitor? Where do you find them? If they are not currently available, how do you create them and assign the right employee(s) to help you produce and track them?
Please remember that what you decide to measure will be a communication tool for you and your teams to react – to generate an action. These indicators should be based on your business priorities and what will make your practice successful.
Your Services
What is your medical practice's primary business model? Do you accept insurance, work with government programs, offer personal injury (LOPs), private pay, or concierge services?
What treatments do you offer, and are they only directly related to your specialty?
AI is here, and we want to reduce the risks of new technologies that will make our practices obsolete. We want to create a super-efficient practice model that keeps up with the latest technologies and becomes experts at implementing new solutions and services, including new revenue models.
Implementing new solutions and services requires a methodology to avoid wasting time and costly mistakes. We need to follow the steps one by one. In very general terms, it works like this:
a) The front end is the market research – defining how the new offering will attract new patients.
b) The middle part is where we test the new offering with actual patients and confirm that it works and that there is genuine interest.
c) The back end is to prepare (entirely) our clinic and staff to offer the new service. This includes all the sales and marketing aspects.
Your Reputation
New patients, referral networks, and anyone trying to collaborate with you will look for you online, including those trying to take advantage, one way or the other.
Raised in the era of digital reviews, younger patients and their kin won't hesitate to broadcast their experiences across the internet if they believe they have had an avoidable bad experience.
The voices online don't just belong to those you've treated; they're also from their network of friends and family, ready to amplify their thoughts to the masses.
Doctors who ignore these "special patients" and their online comments can pay the price dearly through the loss of major opportunities—including the valuation of their practice for a loan.
You don't have to do it yourself; many services are available and dedicated to creating, monitoring, and maintaining your digital presence as part of your marketing strategy.
The best way to counterbalance unavoidable negative reviews is with, yes, positive reviews.